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Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era

  • Kategori : Jurnal Nasional Terakreditasi
  • Penulis : Rokhmad Slamet1*, Harries Madiistriyatno2, Munir Azhari3
  • Identitas : Home Archives Vol. 2 No. 10 (2023): Return : JOURNAL STUDY OF MANAGEMENT, ECONOMIC AND BUSINESS
  • Abstrak :

    In the world of business and enterprise, competition is something that cannot be avoided. Especially in this contemporary era, business practices are experiencing very rapid changes due to advances in digital technology which requires business people to be ready to face competition. In an effort to face competition in business, an attitude of discipline, creativity and innovation is needed by business people or businesses. In an effort to maintain market share, an entrepreneur must be able to see an opportunity and have the courage to take a risk.