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Penelitian Dosen
Penelitian atau Publikasi Karya Ilmiah Dosen
PERAN HARGA DAN PROMOSI MENDUKUNG LOYALITAS MELALUI KEPUASAN PADA UMKM LAUNDRY “HARFIA" JAKARTA PUSAT
- Kategori : Jurnal Nasional Terakreditasi
- Penulis : Harries Madiistriyatno
- Identitas : COSTING:Journal of Economic, Business and Accounting Volume 7 Nomor 4, Tahun 2024 e-ISSN : 2597-5234
- Abstrak :
This research aims to examine the role of prices and promotions in supporting customer loyalty through satisfaction at HARFIA Laundry MSMEs.