Penguatan Pemahaman Komunikasi pada Personal Selling UMKM Emping Melinjo, Desa Wisata, Cikolelet

• Kategori : Jurnal Nasional Terakreditasi
• Penulis : Selfiana
• Identitas : Community Development Jurnal, No. 6, Vol. 4, 2023
• Abstrak :
  

  Personal selling (personal selling) is sales carried out face-to-face between MSMEs and potential consumers or customers, so communication skills are very important to influence buying interest and increase sales of the products they sell.

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